Lead With Purpose and Co-Create with New Generations - PacSunbookmark image alt

Nov. 05, 2025

We host Brieane Olson, CEO of Pacific Sunwear ("PacSun") to discuss key findings from PacSun's proprietary Gen Z and Gen Alpha research. The research highlights these generations' emphasis on mental health and music and the scale of creator ambition.

PacSun's creative engagement and adaptive merchandising execution are driving share gains. In our view, better retail builds with these generations, embraces the TikTokification of retail and tests, reads and adapts to the new world of agentic artificial intelligence. The TD Cowen PAD A.I. framework calls for Prescriptive, Adaptive and Doing-It-All retail.

This podcast was originally recorded on October 17, 2025.


Portrait of Oliver Chen, CFA

Retail & Luxury Analyst, TD Cowen

Portrait of Oliver Chen, CFA


Retail & Luxury Analyst, TD Cowen

Portrait of Oliver Chen, CFA


Retail & Luxury Analyst, TD Cowen

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